TAG: viral
The Rise of Rap Cat and the New Guerrilla Ad Guys
"As old ad agencies try to get a grip on their future, the new guerrilla ad guys think they’ve got it all figured out."
Tags: marketing advertising nyc viral
dove's evolution is the last of its kind
"If your brand is brave and gutsy enough to get behind a powerful and challenging socio-cultural idea, execute with creative brilliance and support it with a smart CSR program, you will get people to pay attention, but it's . . . unlikley for $50,000"
Tags: viral marketing business youtube
"Instead of relying purely on viral marketing or mass media marketing alone, big-seed marketing combines the two approaches so that a large initial audience spreads the marketing message to a secondary audience." Read the full paper.
Tags: marketing research statistics viral
"Year Zero" project = "the way a viral campaign should be run"
"While the major labels continue to try and hold onto the past, Reznor’s attitude and approach is a glimpse of the future. Instead of looking at his album as the finish line, he’s using it as part of a bigger, all-encompassing experience for fans."
Tags: marketing music viral advertising wordofmouth transmedia
3 Rules For Managing Viral Marketing
"Traditional marketing theory and methods developed over the last 50 years are antithetical to Viral Marketing."
Wave v Particle Model of Messages
"The particle view of messages makes sense in our post-mass-media world where communications are dominated by one-to-one exchanges rather than broadcast blasts from centralized sources."
Tags: marketing communication business viral
Blend of old, new media launched OK Go
The story behind the success of OK Go's crazy treadmill video.
Tags: video youtube viral marketing music
Thinking virally; thinking it's often stupid
"It’s not enough for marketing consultants to mindlessly carry out poorly-conceived campaigns. Smarter consultants will spot the motiveless campaigns and let that company know that they can do better."
The Results of Refuting versus Relishing
"Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show, which wrapped up its first contest last week, got only 35 videos, with none getting more than 2,000 views."
Tags: video viral youtube marketing cocreation media2.0
Viral Manipulation for Fame and Profit
Trying to answer the old question of what makes something viral.
Tags: branding viral marketing culture
"I am suggesting we stop calling them widgets, so we can try and think a lil more deeply about why they are economically powerful."
Tags: widgets viral internet media2.0 marketing
Put Your Words in Materazzi's Mouth
Brilliant. An advertising agency tests out copywriter's by having them write subtitles for the Zidane headbutt exchange. (You can also just do it for fun and send to a friend.)
Tags: funny video soccer copywriting advertising viral marketing
Rambling about blogging and TV
"It's only because things are so lax that everyone and their brother saw the Chronicles of Narnia SNL spoof video, and SNL ratings definitely saw a spike in the shows that followed."
Tags: television viral video technology internet
"Instead of auguring a new day for SNL, maybe it points up what's missing in mainstream rapâ€â€an awareness that it's OK to be goofy. Who needs Biz Markie and Tone-Loc?"
Tags: hiphop funny music nyc video viral television culture
IFILM's best viral videos of 2005. Clearly there are some fantastic videos I missed this year.
Tags: video viral funny bestof2005
Key Points of Creating Viral Advertising
Some fairly amusing, and a few good, pointers for creating that perfect viral ad.
Tags: viral advertising funny
His 'Secret' Movie Trailer Is No Secret Anymore
NYTimes covers Robert Ryang's remixed Shining trailer
Tags: funny movies nytimes remix viral posted
"The use of it by one person naturally informs others of its availability and benefits. (eg Get your free web-based accessible at any computer e-mail at hotmail.com, condoms)"
Tags: viral internet business posted
Viral Advertising is A Response, Not A Strategy
"He says it can't be planned and is a response, not an intent, to a piece of work that happens to be worthy of passing along."
Tags: viral advertising marketing
"What we're witnessing is viral contagion - the beginnings of what some hope will spawn an epidemic of suicide attacks."
Tags: media viral terrorism suicide war postmodernism posted
A 1997 article examing Hotmail's use of "viral marketing" to grow it's user base
CNet looks at the top 10 web fads over the last 10 years. Where's Dahler Mendi?
Tags: funny internet viral fads posted
On Andy Milonakis, viral video turned MTV star
Tags: television viral posted
My sad, hungry climb to Internet stardom.
Contest gets the lowdown on what makes readers forward links
The Contagious Media Showdown sought who could create the most popular Web site in 22 days. While winners such as Forget-Me-Not Panties seem obvious now -- their winning strategies are not.
Tags: viral design marketing media posted
Jonah Peretti, Director of R&D at Eyebeam
"Hipster designers and viral marketing firms almost always fail when they try to recreate the magic of these serendipitous projects."
Tags: interviews culture art viral marketing posted
'The Crazy Frog sound? That's my fault.'
The sight of a strange blue-grey frog with a helmet and goggles, revving up an imaginary motorbike while making an infuriating "ding ding dididing" noise, is familiar to much of the country. In fact to most of them it's too familiar... far, far too famili
Tags: mobile history fun viral posted
David Galbraith: "Blogebrity is an interesting experiment to see if you can create a viral meme where there is almost no information payload within the replicator by making it highly attractive to potentially contagious hosts, a 'headline only' meme."
Tags: blogs celebrity viral posted
forget-me-not panties : with sensatech technology
Panties with built-in GPS technology keep track of your girlfriend for you
Viral Marketing - Is It Infectious?
"Four main categories of success criteria are identified: Objective, subjective, intersubjective and meme-centred. The better a viral campaign fulfils these criteria, the greater the chance of success it has through the survival stages."
Contagious Media Showdown : Workshops
An Eyebeam conference all about viral media
Tags: viral conferences media
Do you have what it takes to corral enough traffic to win the cash prizes? Can you make the next Dancing Baby, All Your Base, or Star Wars Kid and ride into the sunset with the bounty?
Tags: viral art competition posted
Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.
Tags: advertising marketing viral posted
A pretty cool viral site for the new EA sports Fifa Street game
Tags: videogames viral sports soccer posted
New Dr. Who Leaked on Purpose?
Is the BBC engaging in some viral marketing?
Dissecting BK's 'Subservient Chicken' Campaign
AdWeek takes a close look at Burger King's Subservient Chicken campaign
Tags: marketing online viral posted
Why I Don't Entirely Hate Online Viral Marketing
A pretty good list of online viral campaigns
Tags: marketing viral internet posted
Scoble writes up some ideas to help companies do viral marketing right
Is this the next Burger King viral campaign?
Lots of links to fun virals and a best of 2004 virals
Tags: viral bestof2004
The Guardian picks up on the viral Polo ad that VW is swearing it had nothing to do with