TAG: youtube
Inside AdSense: Introducing video units
"Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site
Tags: advertising adsense google youtube video
Here Comes the Money: YouTube Videos Coming to AdSense
"Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads."
Tags: google advertising adsense youtube marketing
Did "Saturday Night Live" Rip Off Aphex Twin?
"NBC didn't actually need permission to use the song for "ephemeral use," and won't, until they plan to air the show again . . . the video remains yanked from all official NBC sites until, presumably, some clearance agreement is made."
Tags: music business youtube internet law copyright
"Feist performs 1234 on Letterman, August 27 2007. Also featuring members of Broken Social Scene, The New Pornographers, The National, Grizzly Bear, and Mates of State."
Mika Brzezinski of MNSBC rips Paris report
"MSNBC's Mika Brzezinski refuses to talk about Paris Hilton as a *Lead Story* on the Morning Joe show."
Tags: video youtube journalism celebrity culture
dove's evolution is the last of its kind
"If your brand is brave and gutsy enough to get behind a powerful and challenging socio-cultural idea, execute with creative brilliance and support it with a smart CSR program, you will get people to pay attention, but it's . . . unlikley for $50,000"
Tags: viral marketing business youtube
A Muppet Family Christmas part 3
My favorite Muppet joke (maybe ever), happens at 4:03 . . .
"Its only when you get the whole picture you can fully understand"
Tags: video planning marketing youtube
YouTube Starts Paying Star Users
"A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content. This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities. . . "
Tags: youtube marketing celebrity video
Viacom's Dirty Hands? Google Responds To Big-Bucks Suit
"For now, no one knows how courts will determine whether YouTube has directly profited from pirated clips. But if the company steps up efforts to monetize itself with ads, it’s plausible that the courts will conclude that YouTube is profiting from pirat
"YouTube was the beginning of the end of old Google and the beginning of new Google."
Tags: youtube google innovation search
David Lynch on Product Placement
Tell us how you really feel David.
Tags: advertising funny video interviews youtube movies
"Living rooms, bedrooms, dinettes . . . " Amazing rhymes for a furniture salesman."
Tags: commercial funny advertising youtube
"Online FLV Converter : Download online videos direct to PC / iPod / PSP. It's free!"
Unsafe Harbors for Viacom and Google
"As content proliferates, the ability to help audiences connect with content that matters the most to them will become the real sweet spot of the media industry."
Tags: media google youtube copyright
"Google marshalled all its assets -- YouTube, authenticity, actual product features -- to tell a compelling story."
Tags: google advertising video youtube email
"People need to believe in things and “brands� give them a reason to believe. Whether it’s an attitude they agree with or content they can depend on viewers . . . go most often to the places they can count on (and then, of course, adverisers follow,
Tags: marketing branding youtube media2.0
Will Online Video Remain A Monopoly?
"It would, however, be deeply ironic if “community� becomes the mechanism of monopoly for New Media, replacing the limited access to production and distribution that defined Old Media monopolies."
Tags: video community youtube google media2.0
They sleep 18 hours and party 24.
Tags: funny video youtube television
On NBC's strategy to release the unedited version of the latest Samberg video.
Tags: video youtube media2.0 unbundled nytimes comedy
Blend of old, new media launched OK Go
The story behind the success of OK Go's crazy treadmill video.
Tags: video youtube viral marketing music
Put Any YouTube Video On Your iPod
Lots of tips and software to pull YouTube videos right off the site.
Tags: video youtube piracy tips software free
NHL inks groundbreaking deal with YouTube
"The NHL becomes the first US pro sports league to enter a contract for content and advertising with YouTube, a place where people can watch and share original videos worldwide of a league with players from 20 nations."
Tags: hockey sports video youtube
Some intimate details on the Google YouTube Deal
Mark Cuban shares 'details' on the YouTube deal from an anonymous industry insider.
Tags: youtube business copyright google law video
Colbert Demands Royalties From YouTube/Google Merger
"Colbert demands royalities from Googles recent acquisition of YouTube and runs throught all the great entries in the Colbert GreenScreen Challenge."
Tags: funny video youtube google business media2.0
How YouTube Kicked Google's Ass (and everyone else's too)
"If you go back and look at YouTube's traffic, the day they let people embed their videos in MySpace pages is the day they took off and never looked back."
Tags: youtube google video business startups
Paradigm shift: What Google didn't buy
"They could have considered buying The New York Times. But no--they didn't, did they--and the decision to spend all this money on YouTube shows that the coffin nails of mainstream media are already strewn across the open grave"
Tags: google youtube media2.0 nytimes business newspapers
"Revolutionizing branding is the real play at the heart of all this. Google thinks they are closer now, with YouTube in their back pocket - because they have a platform for experimenting with branded ads."
Tags: youtube google marketing business video
Google + YouTube: What it means
"YouTube is winning the hearts of the audience because video search simply doesn’t work. You have to instead rely on the opinions, ratings, and playlist compilations of others to discover good video."
Tags: google youtube video business
Steven Johnson on THE GHOST MAP
"Author Steven Johnson discusses the most intense outbreak of cholera in Victorian London - and what it means to us today, from the way we understand cities, science, disease, and the modern world."
Tags: video youtube health london history books
What Your Cafe Can Teach YouTube & Digg
"sNice is like Digg or YouTube. It's a platform to come together, talk and present in the same way Digg lets people swap news and YouTube lets people share their videos."
Why Mark Cuban is Way Off Base with YouTube
"Unlike the Napster days in which there was no evidence that this type of large scale ‘piracy’ actually helped distribution, today [in YouTube] the signs are everywhere."
Tags: youtube copyright marketing video media2.0
"The "how they make money" question pales in comparison to how they are -- and more importantly will be -- making money for others, and that's where the real value of this kind of portal exists."
Tags: youtube video television business marketing
Why lonelygirl15 Matters/Doesn't Matter
"Online personality is a shifting, strange thing and we should not be surprised that any person we encounter is real, fake or somewhere in between."
Tags: identity video culture youtube branding
Really cool way to watch videos.
Tags: video youtube flash interface
Lonelygirl15's Online Diary Is the Birth of a New Art Form
"It’s the birth of WikiTV: a television show created by a broad community of participants and built not of sequential, hour-long episodes, but of two-ÂÂminute interconnected parcels."
Tags: media2.0 celebrity culture video youtube
The purple monkey comes clean about the whole thing.
Tags: funny video youtube celebrity
The Results of Refuting versus Relishing
"Mentos has attracted over 300 submissions, which have been viewed more than 400,000 times. The Coke Show, which wrapped up its first contest last week, got only 35 videos, with none getting more than 2,000 views."
Tags: video viral youtube marketing cocreation media2.0
Mystery Fuels Huge Popularity of Web's Lonelygirl15
"The videos are a hit on YouTube, but some wonder if the teen's posts are real or a marketing ploy."
Tags: video youtube celebrity media2.0
Pulling Your Own Strings (Or Fred Wilson's Idea To Destroy YouTube)
"I have said before, and will say it again. The problem with monetizing Web 2.0 enterprises is not a business model problem. It’s a lack of forward thinking advertising agencies and advertisers."
Tags: business youtube media2.0 attention
Lonelygirl15 : A Message From the Creators
"We hope that you will join us in the continuing story of Lonelygirl15, and help us usher in an era of interactive storytelling where the line between "fan" and "star" has been removed, and dedicated fans like yourselves are paid for their efforts."
Tags: video celebrity youtube attention media2.0
Web Guitar Wizard Revealed at Last
"If you follow the leads, this Everest of electric-guitar virtuosity, like so many other online artifacts, turns out to be a portal into a worldwide microculture."
Tags: music culture youtube video longtail
Up Periscope: YouTube as the raw feed of contemporary culture
"There are too many things out there, moving too quickly, and too many things in here, colliding too often, for a single editorial perspective to serve. As usual, the middle falls out. What I want is key word notice plus raw feed follow up."
Tags: youtube culture media2.0 magazines advertising
Brands Will Have a Tough Time on YouTube
"Here’s some advice for brands looking to tap into the success of YouTube  remember that the users are in control, and what they think is entertaining and worth their time."
A very deep look at the top 100 videos on YouTube. Some interesting numbers, especially that the top 100% only make up 2% of views. That's a long long tail.
Tags: youtube video statistics longtail marketing
"I love YouTube, but there's something you need to understand: YouTube just stomps around, recklessly murdering innocent bystanders." Anil Dash chronicles the latest tragedies.
Some notes on YouTube, including "YT bandwidth costs are $1m/mo; $3.6m in people costs a year --> $300,000/mo"
Who Will Make Money with User-Generated Online Video?
A look at revenue models for online video sites.
Tags: business media2.0 video youtube myspace socialnetworking
"YouTube dispels the mystical air around witnessing things. The TV audience doesn’t have to stick around."
Tags: youtube television media2.0 culture video trend
The 1% rule: bloggers can't do maths
The ratio of uploads to downloads on YouTube is 0.065%. In other words, a comparatively small group is uploading the majority of the content.
Tags: youtube video blogs community