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Leak Date
December 20, 2007 |
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Radiohead on releasing their album early and letting consumers pay whatever they wanted: "The way we termed it was "our leak date." Every record for the last four  including my solo record  has been leaked. So the idea was like, we'll leak it, then."
Never thought about it like that. Read the whole interview between David Byrne and Thom Yorke from Wired.
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