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LINKS | Noah Brier

3 reasons to ditch your microsites

March 7, 2008 | RSS | EMAIL | PRINT | 0 COMMENTS

I hate microsites. So does this guy: "Most microsites are usually advanced brochureware by clients trying to get around their internal process, and the hallmark of an agency that does not get it -- or worse -- a client that doesn't. The results are usually paltry, at best, in moving your brand, and the level of development time and money required for the payoff is almost never worth it."

via James Gross // Tags: marketing, microsites


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