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COMMENTARY | Noah Brier

Not So Insightful

April 6, 2008 | RSS | EMAIL | PRINT | 3 COMMENTS

Was just reading Elements of Style and ran across this explanation of "insightful" in the "Words and Expressions Commonly Misused" section: "Insightful. The word is a suspicious overstatement for 'perceptive.' If it is to be used at all, it should be used for instances of remarkably penetrating vision. Usually, it crops up merely to inflate the commonplace."

Amen.

Tags: insight, language, marketing

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COMMENTS

1Mike Arauz

Damn. That's good advice.

April 7, 2008

2Michael Melnick

Now that, was insightful.
:)

April 7, 2008

3amber

i say we just use "remarkably penetrating vision" from now on. it sounds more impressive.

April 7, 2008