Jun 15
2008
brand tags battle mode
This has been floating around in my head for a while and I decided to finally make it happen. In this new brand tags game, two random brands are pitted against each other (hence the name battle mode). It actually ends up being a lot of fun, especially because you find yourself coming up with funny ways to compare two random logos (and I kept coming up with explanations in my head for why they're not really random at all). Also just added the ability to mark a matchup as favorite and add comments. Give it a try.
I love this even more than the original version. It's very interesting to think about the traits shared by many of the companies occupying the top positions. I hail from Avenue A | Razorfish, and here we call that Digital Darwinism - the brands with the best digital DNA rein over those with traditional, boring brand DNA.