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First Win for Brand Tags

September 18, 2008 | RSS | EMAIL | PRINT | 9 COMMENTS

Mark sent me this story about Tribal DDB winning the McAfee business which includes this awesome paragraph: "Tribal identified McAfee's brand challenge as differentiating it from competitors Norton and Symantec. To prove that the brands tend to blend together for many consumers, Tribal turned to Brandtags.net, a Web site that produces tag clouds of the words users associate with brands. The clouds for McAfee and its rivals were similar."

Nice to see brand tags going to good use. Would be great to hear from agency folks what other things would be useful additions to the site. One thing I've been thinking about (just for this type of situation) is the option to spit out an 800x600 JPG for presentations because I know the current layout is awful for showing others/taking screenshots. Any other thoughts?

via Mark // Tags: advertising, brandtags


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COMMENTS

1Perry Hewitt

Carat mentioned you at a MITX event this am as a way to show the Radio Shack folks that the perception of their brand did not dovetail neatly with internal notions ...

September 18, 2008

2Michael

Start charging for it.

September 18, 2008

3Stephanie Kelly

To save yourself a little bit of work, you can copy/paste the 'orderly view' of a certain brand into wordle.com and play around with it. Endless options, and just about everything looks good.

If I was going to use this for a presentation, I'd probably do that - that is, if you don't come up with something different.

September 19, 2008

4Eric Nehrlich

Dang, somebody beat me to recommending Wordle. Wordle has the best-looking tag clouds I have seen, and I suspect it's relatively easy to hook into them.

For kicks, I think you should use the same code and do CelebrityTags to explore people as brands.

September 19, 2008

5Sriram Venkitachalam

Brandtags is cited liberally in presentations here at the VCU Brandcenter.

September 24, 2008

6Tom Suharto

Agree with Eric, hook into Wordle. I've used a few Wordle clouds in presentations and clients have loved them.

September 30, 2008

7Graeme Wood

Love the site Noah, and I'd use it for agency work a lot more if there was something like Twitter Spectrum to compare similarities & differences between two brands. Especially if it was possible to split out UK generated tags

October 1, 2008

8Sean Hazell

I use the "search brands by tag" option often. It's a great cross-category tool to see who's playing in your space. Perhaps you could output a brand cloud for that feature - I think it'd be very helpful for presentations.

I also had this thought around a feedback widget.

October 3, 2008

9Ingrid Bernstein

Would be useful to know how many people have tagged each particular brand. BTW, love the OS filtering option!

October 13, 2008