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Me on Brand Tags

September 9, 2008 | RSS | EMAIL | PRINT | 6 COMMENTS

I wrote this little piece for AdAge about how Brand Tags came to be and what I think the keys to its success were. After the seriously long intro that explains how the idea came to be, I end with four things I learned from the experience: It's a lot of work (answering all the emails and updating a site that takes off is a time consuming thing), nothing beats personal contact (this is something I've written about a bit in the past, but I really believe in answering every email personally), teach yourself some code (again, something I've mentioned in the past here, but I really believe it's worthwhile to learn how to make things on the internet) and be ready for spam (what can be spammed will be spammed).

Anyway, hope you enjoy.

Tags: brandtags, me


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COMMENTS

1Kyle

Noah -

Thank for the AdAge post — it's given me a kick in the pants to take a break from keeping up with my RSS feeds and pursue some of the ideas I've been kicking around lately.

Out of curiosity, did you write the BrandTags code from scratch or did you use a framework like CakePHP or CodeIgnitor?

September 9, 2008

2Chelsea

I love, love Brand Tags. What a great post too, btw. UGC is the wave of the future when it comes to reaching people with your brand.

September 10, 2008

3Noah Brier

@Kyle - Nope, didn't use a framework ... Want to try one, though.

@Chelsea - Thanks so much.

September 10, 2008

4greg christman

thx 4 sharing your insights. It motivated me 2 make time 2 learn some code. Congrats on the press & keep up the good work. thx

September 12, 2008

5Angel

Hi Noah -

I love BrandTags! What do you do with the data for each brand? Are you sharing this back with the agency/brand that requested you place their logo?

Congrats on your successful launch!

September 15, 2008

6matt


any chance you can publish this full article on your site? as I don't have a subscription to AdAge

September 25, 2008