Sep 9
2008
Me on Brand Tags
I wrote this little piece for AdAge about how Brand Tags came to be and what I think the keys to its success were. After the seriously long intro that explains how the idea came to be, I end with four things I learned from the experience: It's a lot of work (answering all the emails and updating a site that takes off is a time consuming thing), nothing beats personal contact (this is something I've written about a bit in the past, but I really believe in answering every email personally), teach yourself some code (again, something I've mentioned in the past here, but I really believe it's worthwhile to learn how to make things on the internet) and be ready for spam (what can be spammed will be spammed).
Anyway, hope you enjoy.
Noah -
Thank for the AdAge post — it's given me a kick in the pants to take a break from keeping up with my RSS feeds and pursue some of the ideas I've been kicking around lately.
Out of curiosity, did you write the BrandTags code from scratch or did you use a framework like CakePHP or CodeIgnitor?