Nov 16
2008
Marketing FIOS
This is as much a lazyweb request as it is thinking out loud: Looking at the way Verizon has spread FIOS seems to me like a classic case of old-school advertising working just as its supposed. They've bought tons of TV, used claim-based messaging ("X times faster than cable/DSL") and every one and their mother knows about them. I haven't seen a Facebook page, heard about blogger outreach or anything else of that ilk (though they certainly may be doing all of it). Anyway, I guess my point is that you can still build a brand the old-fashioned way: By buying a whole lot of television ads. Think about it, where did you hear about FIOS?
(Usual caveats apply: I don't think this is the only answer, I know you need lots of different stuff and every brand is different. Just wanted to make the point.)
Tags: marketing
Verizon FiOS has done some niche community outreach. Back in 2006, I helped them conduct blogger outreach in the gaming community. PC Gamers love fast internet connections and FiOS positioned itself as the internet service for competitive online gaming.
You make a good point. Honestly, I hadn't heard of FiOS until I worked on that project.
Also, CC Chapman and the Advance Guard are doing some social media marketing initiatives for FiOS now.