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Restaurant Menu Optimization

March 2, 2009 | RSS | EMAIL | PRINT | 1 COMMENTS

That's So Yummy has a really interesting list of ways restaurants optimize their menus (originally in Food Network Magazine which isn't online). They include: No dollar signs (average check goes up $5.55 without them), staggered prices (that way you won't go looking for a cheaper dish) and high-profit zones (the highest profit dishes go at the top and bottom of the menu because that's what people remember).

via overstated // Tags: economics, food


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1kevin

Interesting. Was really hoping to see something about what offering less choice would do over the long term. I've found myself avoiding places with huge menus lately.

March 3, 2009