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Hunch API

April 24, 2009 | RSS | EMAIL | PRINT | 13 COMMENTS

File this under, "I'm not quite sure why this is interesting but I know it is."

A few days ago Hunch, Caterina Fake's new startup that tries to help you make better decisions by showing you data from others trying to decide the same thing, launched an "academic version" of their API. As you can see in their example, this version allows you to search their database of more than 4 million answered questions and not only see the answer, but also see the answers that most highly correlate with the answer you chose. (Users who prefer laptops are most closely correlated with users used a Polaroid camera and users who would cook burgers on the grill are most closely correlated with users that think casual Fridays are awesome.)

Not sure what to do or think about it, but seems kind of awesome. Also kind of reminds me of some of what I've been doing with Brand Tags (and Battle Mode). The idea of making research fun and using the data it spits out to better understand how the world works makes me happy.

Oh, and if you want a Hunch invite, I have a few. Just leave a comment. First left, first served. Unfortunately have none left, you can still leave a comment if you'd like and I'll hook it up when/if my invites get replenished. I'm also pretty sure you can just leave your email on their homepage and you'll get one soon.

Tags: api, research


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COMMENTS

1katie

would love a Hunch invite*

April 24, 2009

2Adam

I would love a Hunch invite!

April 24, 2009

3Ryan Moede

Sounds pretty cool - I'd love an invite if you still have some left.

April 24, 2009

4Paul McEnany

would love one!

April 24, 2009

5Stephen

One could look at how different social groups tend to react to a given dilemma, or watch the change in life-decisions over time and across clines, for example.

More relevant to an individual, however, would be the ability to live vicariously through others and perhaps make better decisions as a result. I would like to see if any actual scientifically valid observations about strongly correlated personality preferences. If that is the case, then Hunch will become the most powerful tool in market research and advertising since the focus group - since that's essentially what it is: a focus group with everyone at the table and answering all questions asked.

April 25, 2009

6barbara

Re Stephen's comment: my first thought when I read this yesterday was that the greatest thing about the internet might be the extraordinary access to cross-referenced data. In fact, Hunch immediately reminded me of SRI's VALS types(Values and Lifestyles), which segmented the market by personality types and were a cornerstone of market research in my day.

April 25, 2009

7simon andrews

Sounds fascinating - I'd love an invite

April 25, 2009

8Patrick Bay Damsted

Thanks for your writing, which I appreciate a lot. Its one of my must reads. I would love a Hunch invite. My mail is damsted@gmail.com. Best Patrick.

April 25, 2009

9Randall

Fascinating, I like the power to the people possibilities. Thinking as an individual who's been segmented into databases in so many places, its very cool to think I could try to pull something beneficial for my super specific requests that old data in new light can also tell us. Or maybe I just need some coffee. I'd love an invite if any remain. randalldottodd at gmail Thanks Noah

April 25, 2009

10Jé Maverick

Hi noah. I'd love a Hunch invite. It seems a very interesting idea, and I'd like to see how it plays out. Thanks for the offer! :)

April 25, 2009

11Michael

I would love a hunch invite!

April 26, 2009

12Michael

im sorry, i forgot to list my email!

liuzer87@gmail.com!

thanks

April 26, 2009

13Stephen Landau

Noah, if you come across any more Hunch invites, would love to try it out.

Thanks!
s.

April 27, 2009