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Dialtone

October 27, 2009 | RSS | EMAIL | PRINT | 3 COMMENTS

This is too good an idea not to share. Sorry if everyone already knows this, because apparently it was reviewed by CNET in 2006, but Samsung's phone for the elderly called the Jitterbug actually plays a dialtone when the clamshell phone is opened.

Open the phone and you'll notice the first thing that makes this phone so great for seniors: An actual dial tone. With this simple innovation, you immediately know that the phone is active and ready to go, similar to a landline phone.

It's a really elegant solution to what I can only imagine is a big usability issue.

via Nudge // Tags: mobile, usability


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COMMENTS

1peter spear

i've been a fan of jitterbug since i first saw their ads. i can't, really, think of any other new proposition that i've encountered that so holistically approached the challenge of both brand and product. almost no real mention of barriers or problem-solving in it, it is a beautifully resonant brand with real innovation focused very tightly. this particular detail just cements the attentiveness that went into it's development. pretty damned cool.

October 28, 2009

2denise lee yohn

yet one more brilliant thing about the jitterbug -- these folks really know their target audience and how to serve them well

October 28, 2009

3Steve Portigal

And a thousand Hollywood production designers sigh in relief, because they can now "authentically" include that (and the receiver-clattering-down) audio effect in film and TV without guilt!

October 29, 2009