Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Pet Peeve: Buy a Domain Name!

I was reading Wired this morning and I ran across a promotion between HBO Video and F.Y.E. The link to the promotion was deep within the Conde Nast site (http://www.condenet.com/promo/hbo). With the prices of domains today, is there any excuse for promoting a domain that is any more than one level deep? Come on HBO, I just looked it up and you could have purchase HBOatFYE.com and made everyone happy. It only costs $7 or $8 for a year nowadays, isn’t that worth it? It’s not that difficult to point a domain to a site you already created and it doesn’t take that much time to register it, so what’s the excuse?

Don’t be stupid, buy a domain name!

December 3, 2004