Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Another Blog that Wasn’t

The Captain of Captain Morgan’s fame has started a “blog.” At least that’s what they’re calling it. The thing is, it’s got no RSS feed. I’ve talked about this before (check out this entry about the Family Guy blog, a problem they quickly fixed), however, it needs to be restated.

For all you companies out there, listen up:

If you’re creating something, and calling it a blog, IT MUST HAVE RSS! DO YOU HEAR ME? This is not a choice, as soon as I go to something labeled as a blog that doesn’t have a feed I immediately know they’re FULL OF SHIT. If you’re going to try to be cool and make a blog, why don’t you spend 15 minutes and read up a little on what blogs are, it might serve you well.

I don’t know if I’d go as far as Scoble and say, “Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired.” (Though I do agree in many cases.) However, I think it’s safe to say if you do a marketing blog and you don’t have an RSS feed today you should be fired. Seriously, what are you thinking?

Thanks to gapingvoid for the Captain Morgan’s link (which had the title “The “Beyond Lame” Award”), and make sure you go check out the cartoon that goes along with Hugh’s entry.

UPDATE (3/27/05): Scott Rafer at Feedster points me to another marketing “blog” without an RSS feed. Geico, GET WITH IT!

March 27, 2005