Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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The Puma/Jordan Connection

I’m not sure when I started noticing this, but have you seen the Puma and the Jordan logos? I’m sure you have, but just in case, here they are for your viewing pleasure.


Now I’ve seen both these logos for quite sometime, but something recently sparked me to look at them a little differently. All of a sudden I started to imagine what would happen if you reflected the Puma logo horizontally and then rotated it about 90 degrees. All of a sudden Puma’s cat would look like he was about to dunk from the foul line too. Check it out:


Kind of crazy, huh? Two very different logos, yet strangely similar. Here’s one more closer look:



June 17, 2006