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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

April, 2009

Raising the Price of a Subscription

Kottke points to an article in the New York Times about magazines raising their subscription costs to try to soften the advertising fallout. As the article acknowledges, "Publishers have long set low subscription prices and have even lost money doing so, assuming that the real money came from ads. Subscription revenue was gravy." Funny enough, I mentioned just this last week in my exchange with Johnny: "I think there's something funny about the newspaper industry crying about their product being undervalued when they've been the one undervaluing it for years (ahem 12 issues of a $5 magazine for $12)." The media industry set the value of news at free, meaning it's really hard to blame consumers for not giving it much value.
April 22, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.