Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Naming Your Baby Something Unique

MarketingCharts (which I must admit has become one of my favorite sites) points to a study about the increasing uniqueness of baby names:

Researchers found that in 1955, nearly one-third (32%) of boys received one of the ten most popular names, but by 2007, less than 10% got a common name.

For girls, the percentage receiving common names is even lower. In 1955, about one in four (22%) girls received one of the ten most popular names. By 2007 it had dropped to only 8%.

The article (and study apparently) go on to make some assumptions about what effect this shift may have (including increased narcissism). While I’m not sure I agree with those, it’s fun to think about why this shift has happened and what effect it may have.

May 29, 2009