Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Too Fast

I never read Steven Levy’s In the Plex, but I was just mentioning this quote about Google’s speed to someone and thought it was worth sharing here:

[Google] was too good. If Excite were to host a search engine that instantly gave people information they sought, [Excite’s CEO] explained, the users would leave the site instantly. Since his ad revenue came from people staying on the site—“stickiness” was the most desired metric in websites at the time—using Google’s technology would be counterproductive. “He told us he wanted Excite’s search engine to be 80 percent as good as the other search engines,” … and we were like, “Wow, these guys don’t know what they’re talking about.”

November 14, 2011 // This post is about: , ,

What is Google+?

Nick Bilton on Google+: “Detractors don’t realize one very important point: Google does not see Google+ as a separate product; to the company, Google+ is the product.” An interesting take … I’ve heard a bunch of different theories on where G+ fits in the world of big G. Another is that G+ is the beginning of the Google social operating system. The gist is that you should think of G+ as a set of apps that make sense as native components of Android. Not sure where I fall on all this exactly, but it seems that this isn’t just a flash-in-the-pan project for Google.

November 11, 2011 // This post is about: ,