Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Class Tweets

Apparently there’s a kindergarten teacher in TriBeCa who closes each day with a tweet she composes with the class. The whole story is nice, but I’m especially fond of the explanations of Twitter that end the story:

“To me, Twitter is like the ideal thing for 5-year-olds because it is so short,” she said. “It makes them think about their day and kind of summarize what they’ve done during the day; whereas a lot of times kids will go home and Mom and Dad will say, ‘What did you do today?’ And they’re like, ‘I don’t know.’”

Explaining what Twitter is was a little tricky, she said. But there was a handy analogy. Every weekend, one student takes home a stuffed animal frog and a journal. They take pictures and write about what they’re doing to share with the rest of the class.

“So when I introduced Twitter, I said you guys are doing this with Froggie on the weekend, and so we’re going to let your parents know what we’re doing in class a few times a week,” she said.

[Via @jasonoke]

April 12, 2012 // This post is about: , , ,

New News

In this interview with News.me, Evan Williams wonders why there aren’t better tools to surface old content:

One thing that I find missing is discovery of non-new content. The web is completely oriented around new-thing-on-top. Our brains are also wired to get a rush from novelty. But most “news” we read really doesn’t matter. And a much smaller percentage of the information I actually care about or would find useful was produced in the last few hours than my reading patterns reflect.

I’m definitely with him on that. It’s something I’ve been thinking about a bit with Percolate and was actually having a conversation about last night at dinner (specifically, why do old things resurface on Reddit?).

March 5, 2012 // This post is about: , ,

Blogger Evolved

I swear I read something other than Hacker News, but today I was reading the HN comments in response to this blog post by Chris Dixon about how once you start taking money the clock starts ticking. This comment in particular, in response to the idea that it would be good to know what companies ran out of money so that others could try the same idea, struck me:

Doubt it would work out that way most of the time. You wouldn’t have the same experience/knowledge/insight.

The same people could probably re-do a company smarter though. Foursquare is Dodgeball 2.0. Twitter is sort of Blogger evolved.

While I’ve always thought of Twitter in some very specific ways (started by some of the same people, it solves the big problem of blogging by taking away the big empty box), something specific jumped into my mind at that moment that I hadn’t considered before. I long believed that the core difference between Twitter and Tumblr was the decision to go with path names (twitter.com/heyitsnoah) versus subdomains (heyitsnoah.tumblr.com). While this doesn’t seem like such a drastic difference, it creates a very different kind of network and feeling. The latter (subdomains) are much harder to monetize on a per-page level because as much as it might seem illogical, advertising doesn’t work all that well on the long tail (Tumblr’s answer to this, of course, is that people keep refreshing the dashboard).

Twitter has solved this problem by keeping everyone within the main experience. Your page on Twitter is less your page than it is Twitter’s page and that makes it easier for them to sell long term. I was actually talking about this on Wednesday with a friend of mine who said he felt even more creeped out by Pinterest because it felt like it took the idea of the platform owning the page even further. He felt like everything he posted there wasn’t really his and as he found more popularity on the platform he’d eventually have to move it to make it more his own. Not sure I agree with the distinction between the two, but it’s interesting to think about how seemingly small choices on how to set up URLs can have a big impact on the way the site feels.

February 26, 2012 // This post is about: , ,

Tweeting What You’re Eating

I’ve been having this conversation a lot and thought it was worth posting. When thinking about Twitter I keep thinking of all the people poking fun of the service a few years ago by saying that it’s a place for people to share what they had for breakfast.

Now that Twitter has matured and redesigned it’s becoming more and more apparent that the jokes were correct. Twitter is all about what you’re consuming, except it’s not food, it’s content. Twitter is full of people sharing the YouTube video they had for breakfast and the New York Times article they consumed for lunch. The new design seems to be largely focused on this type of behavior.

Funny how jokes sometimes turn out to be insightful.

December 16, 2011 // This post is about:

Thinking About New Twitter

Really smart thoughts from Dan Frommer on the Twitter redesign. I especially agree with his thoughts around direct messages: “Twitter is trying to de-emphasize private messaging by moving it a layer deeper in the user interface. I’m guessing there are a bunch of reasons for this, not limited to: Simplicity, perhaps relatively low usage by most users, potentially confusing rules around DMing, and that more public content is probably better for Twitter’s product and advertising goals. Some long-time and hardcore Twitter users are probably going to be upset about this, but one of Twitter’s strengths has always been its willingness to design for its mainstream users at the expense of its geek users. (Tip: To get fast access to your DMs on Twitter for iPhone, you can swipe up the “Me” icon at the bottom.)” Also curious to see where things go with brands.

December 9, 2011 // This post is about: , ,