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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

July, 2004

Having Google Trouble?

I was shocked to find that Google was down this afternoon. After looking into it, it seems that there's some kind of email virus that scans email domains in people's address book and then uses search engines to find valid addresses at those domain names. BBC has just picked up the story and SlashDot picked it up around 1. Without Google to search, I found myself lost. I hadn't used Yahoo to do a search in about three years and felt uncomfortable doing so. It's so strange that we hardly even know web addresses any more, just as cell phones have eliminated the need to memorize phone numbers, Google has eliminated the need to memorize addresses (as well as just about any other piece of information).
July 26, 2004
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.