Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

Athens 2004: Stupid Hyperlink Policy

Here’s another in the long list of WebPages with stupid hyperlink policies. The website for the 2004 Athens Summer Olympics only allows you to link to them if you write for permission and you use the term ATHENS 2004. Here’s the policy for your reading enjoyment:

For your protection and ours we have established a procedure for parties wishing to introduce a link to the ATHENS 2004 website on their site. By introducing a link to the ATHENS 2004 official Website on your site you are agreeing to comply with the ATHENS 2004 Website General Terms and Conditions. In order to place a link embedded in copy interested parties should:

a) Use the term ATHENS 2004 only, and no other term as the text referent

b) Not associate the link with any image, esp. the ATHENS 2004 Emblem (see paragraph below)

c) Send a request letter to the Internet Department stating:

  • Short description of site
  • Reason for linking
  • Unique URL containing the link (if no unique URL than just the main URL)
  • Publishing period
  • Contact point (e-mail address)

This is another large institution that is oblivious to the workings of the Internet. How is it possible in this point in the web’s development there are still large WebPages out there that think they can control the links pointing them? Second, why would they even want to? The more pages that link to you, the better the Google position. If everyone linked to this page, it’s within the realm of possibility that it could overtake the official Olympic website (at least that’s how I understand the way Google works, it is possible that in the cases of official websites like that there is some kind of special positioning, though I highly doubt that). I just am amazed every time I run across a site with so little understanding for the workings of the web.

August 11, 2004