Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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A9/OC Update (Updated)

Just a quick update on the mention of A9.com on the OC.

Here’s the actual quote from the scene according to Google Video:

Lindsay: Uh, you were right. Caleb Nichol is not a good Guy.
Ryan: Why, why happened? Did he call you?
Lindsay: No, but I a9.Com’d him last night, and according to the O.C. Weekly, he’s pretty much everything that’s wrong with Western civilization, all wrapped up in one Guy. (Phone ringing) so, even If he did call me…

In further news, Amazon is swearing they didn’t pay for the mention. According to a BetaNews article titled “A9.com Finds Promotion in the OC, “Amazon says it did not pay for the television placement, and was pleasantly surprised by the exposure.” The article goes on to quote the CEO of A9:

“This placement was not paid for by A9.com or Amazon.com. We didn’t even know it was going to air,” A9.com CEO Udi Manber told BetaNews. “We do think it’s great to see this happening though, because it shows people like the experience A9.com offers and that they are telling their friends and family about it.”

So there it is, everything you wanted to know about three letters and a number.

Update: Waxy.org has a new entry talking about this mystery and has posted a video of the scene.

January 30, 2005