Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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PR vs. Blogs

I’ve gotten myself into quite a debate over at Blog Business Summit. Steve Broback started out by comparing mentions of Robert Scoble across the web compared to PR firms and found that Scoble had more mentions than nearly any.

I don’t believe this is a fair measure of the effectiveness of PR because firms are not promoting themselves, but instead their clients. Anyhow, it has turned into quite a back and forth between Steve and I and it’s worth taking a look.

Go read the entry, “How Robert Scoble Compares to the Top PR Firms” and make sure to check out the comments.

January 11, 2005