You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2005

Another Blog that Wasn't

The Captain of Captain Morgan's fame has started a "blog." At least that's what they're calling it. The thing is, it's got no RSS feed. I've talked about this before (check out this entry about the Family Guy blog, a problem they quickly fixed), however, it needs to be restated.

For all you companies out there, listen up:

If you're creating something, and calling it a blog, IT MUST HAVE RSS! DO YOU HEAR ME? This is not a choice, as soon as I go to something labeled as a blog that doesn't have a feed I immediately know they're FULL OF SHIT. If you're going to try to be cool and make a blog, why don't you spend 15 minutes and read up a little on what blogs are, it might serve you well.

I don't know if I'd go as far as Scoble and say, "Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired." (Though I do agree in many cases.) However, I think it's safe to say if you do a marketing blog and you don't have an RSS feed today you should be fired. Seriously, what are you thinking?

Thanks to gapingvoid for the Captain Morgan's link (which had the title "The "Beyond Lame" Award"), and make sure you go check out the cartoon that goes along with Hugh's entry.

UPDATE (3/27/05): Scott Rafer at Feedster points me to another marketing "blog" without an RSS feed. Geico, GET WITH IT!

March 27, 2005
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.