You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

May, 2005

Navigation that Makes Sense

Today I was on the Target website looking for one of those little things that squeezes the toothpaste out of the tube for you. I didn't find it, however, I did run across this cool little navigation feature:


For regular Target.com shoppers, this is probably not a big deal, but it really seems like a great idea to me. It has the ability to make the online shopping experience much closer to the real thing. Essentially, Target realized that as important as regular categories were, people often shop purely based on aesthetics. Therefore, giving them the ability to filter items in that way should make their shopping experience more fruitful. It's always nice to see websites actually addressing the needs of its users (which I admit, this site fails to do in many ways -- but I promise I'll work on it soon).

Now that I mention it, what do you think of the site? Be honest. Do you hate it? Is something in a bad place? Give me the lowdown. Another redesign could be in the works (hint, hint).

May 3, 2005
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.