You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

August, 2005

Contagious Creations

Just wanted to point everyone to the piece I wrote on viral marketing for AdBumb titled "Contagious Creations". It's all about how the real goal of so-called viral marketing is to create something that's contagious. An excerpt:
In fact, just calling it viral is problematic. After all, isn’t the goal of all marketing to be viral? When creating an advertisement, the hope is that the message will infect the consumer and replicate itself inside them, thereby connecting the brand and the individual. The only online elements considered viral are those that find success. That’s because, as every good virus knows, it’s either spread or be dead.
Go read the whole article and let me know what you think.

Oh, and please ignore the picture, it somehow got stretched and I look like a doof.

August 17, 2005
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.