Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Contagious Creations

Just wanted to point everyone to the piece I wrote on viral marketing for AdBumb titled “Contagious Creations”. It’s all about how the real goal of so-called viral marketing is to create something that’s contagious. An excerpt:

In fact, just calling it viral is problematic. After all, isn’t the goal of all marketing to be viral? When creating an advertisement, the hope is that the message will infect the consumer and replicate itself inside them, thereby connecting the brand and the individual. The only online elements considered viral are those that find success. That’s because, as every good virus knows, it’s either spread or be dead.

Go read the whole article and let me know what you think.

Oh, and please ignore the picture, it somehow got stretched and I look like a doof.

August 17, 2005