Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Getting It

It’s the idea that the content is no longer valued by where it stands, in what neighborhood it lives. What matters is what you put out there, not its location. I think that’s what people have come to learn from the Internet – it doesn’t matter where it comes from. If it’s good, it’s good. Just because our channel is after HGTV and right before Spanish people playing soccer doesn’t make it any less valuable than something that exists in the single digits on your television set.

Jon Stewart said that. He’s right. The lessons of the internet are beginning to extend outward to all parts of culture. These changes we’re seeing (customizing your Scion, television On Demand, etc.) are all happening because the internet changed out relationship with content. It put the world at our fingertips: Made it easy to remix, simple to publish and a cinch to search. But it’s incredibly important that people realize that the internet is/will be bigger than just something you reach on a digital device. It’s reverberations are and will continue to be felt across all media and culture.

Hope I don’t sound too much like a broken record, but I like this stuff

September 2, 2005