Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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I got an email from Peter Caputa tonight asking me if I minded talking a little bit about Whizspark. Normally I’m not much for the whole solicited plug thing, but this is different, after all, if you won’t plug your friends who you gonna plug? Plus I just happen to have done a bit of copywriting work for Whizspark and think there description is quite nice (I wrote it . . . ):

You plan events. We make it easier. You promote events. We make it faster. Our online tools turn what can be an overwhelming process, into a streamlined affair. Whether you’re planning a music festival, networking event, seminar or conference, WhizSpark’s tools can help you tap the power of the web for all your e-invitation, marketing, registration, RSVP and communications needs.
We started the company to make event planning and marketing less complicated for ourselves. Now we want to simplify it for you. Your dream is to fill the house every time. Ours is to bring new technology to event planning to make that dream a reality. We’re here to help. We’re here to make it easier. We’re here so you can focus on what is important: Fostering Interaction.

More importantly, though, is the fact that Pete gets it. He knows who he needs to talk to and he knows how to get there. He’s trying to spread his message in whatever way possible to reach his target and I commend him for his effort.

September 22, 2005