You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

October, 2005

Redesigning the Pill Bottle


In April, New York Magazine ran a great feature story about a School of Visual Arts grad student who redesigned the pill bottle. After her grandmother accidentally swallowed the wrong pills, Deborah Adler decided it was time for a change. Her SVA thesis, called Safe Rx, was eventually picked up by Target, who debuted the new pill containers in May. Her design addresses many of the flaws of the old-style bottles, some noticeable, some not. More than anything, though, the redesign is a great design story. As Michael Beirut explains in this Design Observer story:

As someone who has tried for years to interest the general public in graphic design without much success, I can tell you straight out that this story has it all. The subject is a common object with which nearly everyone is familiar, and with which everyone is frustrated to boot. The problem to be solved is not mere ugliness (although an amber-colored prescription bottle is ugly) but literally a matter of life or death. Even the moment of inspiration is appealing: who can't relate to the story of those confused grandparents, and cheer when graphic design comes to the rescue?

The bottle looks great, and it really is a design story people can grab on and relate to.

Also, and what really made me want to write this entry, until November 23rd the School of Visual Arts is running a show titled ClearRX: From Master's Thesis to Medicine Cabinet, so if you live in New York, make sure to check it out. I'll make sure to let you know how it is after I stop by.

October 31, 2005
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.