You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2006

More Connections Lead to Better Work

I know I've been talking about design a lot lately, but it's a subject I can't get off my mind. Beyond just dealing with it on a daily basis at work, by opening my eyes to it, I notice it in every aspect of my life. I like to think I don't approach design like most people, though. I think of it as a holistic process, not a prettying device. I know I must be starting to sound like a broken record on this, but it's a point I feel so certain about I feel like repeating it over and over again.

This time, though, the repetition is going to come in someone else's voice. On Design Observer, Michael Bierut wrote about not writing about design on a design blog. I know it sounds awfully meta and geeky, but his point is one that needs to be made and I think extends well past just design. He wrote:

The great thing about graphic design is that it is almost always about something else. Corporate law. Professional football. Art. Politics. Robert Wilson. And if I can't get excited about whatever that something else is, I really have trouble doing good work as a designer. To me, the conclusion is inescapable: the more things you're interested in, the better your work will be.

I think that lesson is relevant whatever it is you do. The real visionaries and brilliant minds in this world are able to connect seemingly disparate topics with ease. The biggest innovations often come from finding meaning in what may at first look like a meaningless connection.

March 22, 2006
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.