Why Curation is Better than Filtering
Don’t mean to hang on the word tip for another entry, but this is something I’ve been thinking a lot about lately.
For a while we’ve been talking about what all these bloggers and companies are doing online as ‘filtering’: They are helping bring news I want to me without all the other stuff. In fact, that’s how I thought of myself, especially the sidenotes (for those that don’t visit the site, they’re on the homepage), which are just links to other places that I think are interesting. I’ve talked about it a fair amount in the past, even suggesting in an iMedia article that marketers need to become filters for consumers.
While I don’t deny the value in filtering, I’ve decided that from here on out I’ve got a new word.
The word suggests I’m actively looking after what I put out there for you guys, rather than just passively filtering by something like title or category.
What’s really interesting to me about this idea is that I think it’s what separates humans from computers: In the future computers will filter and humans will curate. While the computer will help and be fairly accurate, it won’t know the audience well enough to recommend a far out story that doesn’t fit in the algorithm.
So, welcome to NoahBrier.com: Carefully Curated Since 2004