Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Keeping Busy

Just wanted to catch everyone up real quick on things that have been keeping me busy. The purpose of this is (a) to justify why I haven’t been writing all that much and (b) I can’t think of a good second reason.

Naked stuff

Been working on two especially notable things (at least that I can talk about here). One is a construction (both physical and digital) that should be unveiled relatively soon and the other is a digital day. The latter happens to be today and I like to think I’ve put together a fairly killer lineup:

Google: Always On
Naked: Jargon Buster
360i: Search Trends
MTV: Social Media
Publishing 2.0: What is Content?
Thrillist: Building an Audience Without a Media Budget
Engadget: Blogs

Anyway, I’m pretty stoked and will be sure to let you know how it turns out.

Crossroads of Media and Technology

Next Friday I’m going out to University of Montana to talk about the crossroads of media and technology. This is all rather sudden and I’m trying to pull together some topic areas, which I’d greatly appreciate your help and thoughts.

Some other stuff I think I should touch on though haven’t figured out how it fits in: community, transparency, aggregation and attention. So, please, please, please, give me any feedback or thoughts you have. It would be incredibly helpful.


I’ve also been catching up on lots of reading. Some of the highlights:


Once again we’ve expanded, bringing the total up to 21. Some big cities added to the mix this round: New Orleans (hosted by michael and lauren), Portland (hosted by sage and [a different] lauren), Chicago (hosted by clay and mark) and Jesi, Italy (hosted by michele and lorenzo). Anyway, there will be a full likemind post coming soon, but next Friday, April 20th is the next round. Go check the site for all the info.


Oh, and I got a Wii. Awesome, simply awesome.

April 12, 2007


  • Bonnie in Albuquerque says:

    I feel odd again being the only comment….maybe I have too much free time thinking about my research… :) I don’t have anything to contribute to your talk in Montana…think you should speak at University of New Mexico….Just wanted to say how much I loved the article from the washington post – Pearl’s Before Breakfast about Joshua Bell. What a fascinating look at perception. Makes me thing of the post you had a while ago about hustling art and what is considered art….Very interesting, it has been forwarded to all my fellow musician friends.
    also related to google maps…love the google maps on my blackberry. If you don’t have it..download it!
    Also the “no one belongs here more than you” is a great idea. Such a simpe idea that really makes a statement. We are in the process of revamping our website and are thinking of doing all these fancy things and I loved the simplicity of that site…..Thanks for the great stuff to read and think about and hope you are feeling better.

  • johanna says:

    I should point out that yesterday was smashingly wonderful. And so are you.

  • Jarrett says:

    I just have to ask. What games are you playing on the Wii?

  • Steven Kalifowitz says:

    Some thoughts:

    1. People as Media Outlets: The first things that come to mind are: Malcom Gladwell’s “The Tipping Point”, and Guerilla Marketing. I believe that once all of the content rights owners finally accept the fact that content, once released to the public, in a digital world, has no boundaries – people sharing content within their social networks will be the ideal distribution network – and it won’t cost anything. This is already happening on MySpace… I’ve learned about many new bands by going to friend’s pages and seeing the song they have playing on their site. Had BlueTooth taken off as a tool (I’ll be posting a blog about this soon) for something other than wireless head sets, many files would be shared in that manner today…

    2. I’m not sure where you’re going with this… could you elaborate more? All that this triggers for me is acknowledging that TV companies aren’t there to give you good TV, they’re there to give advertisers your attention. If that is where you’re going – this will change a lot soon – since targeting ads will become so hyper-specialized that there will no longer be demographics in the current sense… you will have ads targeted directly at YOU, the individual – and it will be influenced by your social network.

    3. Unbundling – I could write a book about this (as your blog & responses almost can too)… My vision for the future consists of the following:
    — Portals will exist, offering access to the exact same content (no more XM has a contract with this guy, and Sirius has a contract with that guy).
    — Customers will be sold access to that media (all of it) in tiers – based on units of time per month – not which media they access.
    — Those portals will attract customers by offering services such as “filtering” of that content (much like why people pay HBO today).
    — On the back end, the portals will pay content creators a fee for their material, based on number of seconds users “experience” the content created.

    The philosophy here is that we all have a fixed amount of time per day/week/month that we dedicate to media/entertainment – which can be anything from a book to a magazine, feature film to 30 minute TV show, talk shows, video games, news, paintings, photographs etc… All of which can be delivered to us via the Internet. We all also have a relatively fixed amount of money we’re able to spend on that media/entertainment per month. As such, it would make sense for one company to offer us as much as we can eat (on a tiered plan), and only pay content creators for what their content is actually worth -based on how much their product is used. For example; the kid who took a picture of himself every day for 6 years or so, and made a short film and put it on YouTube – his work is worth as much money as an episode of “Lost” – if they got equal viewership. I’ll be writing more about this on my blog too… when I have some more time.

    As for how advertisers fit in – that will be part of the success of the portals… People who want to pay extra and not see any ads will have that option – but once this is up and running, I doubt anyone will want that. I love ads – it’s one of the main ways I learn about new products and services. The problem today is that I need to see too many irrelevant ads (to my life) until I can see the ones that I care about. Once the portals know all about me based on my media consumption habits, as well as the habits of the people within my social network… the ads will be really highly targeted. The world of advertising will only get higher success rates as these new mediums grow. Oh yeah – and product placement will take on a whole new meaning – which I can elaborate on more later, if you want.

    4. I think I’ve hit that one in my previous examples above – let me know if you want more specific stuff…

    5. I summarized most of my thoughts in my comment related to that post…

    That’s all for now…

  • Steven Kalifowitz says:

    I just realized I didn’t elaborate on “Guerilla Marketing” – – this came to mind when you wrote, “Attention as Media”.

    We’re in a world where there is so much crap thrown at us in order to get our attention. When someone does a crazy or unusual stunt, they use the media’s attention on the stunt to get the word out. Pretty self-explanatory and something which will only work for the most clever (which is why I’m not worried about it being a fad like reality TV). Although I do see reality TV becoming a tool for non-profits to raise awareness for causes. More on that later too…

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