You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
I feel like I've been going to a lot of conferences lately. I don't know whether it's true or not, but after going to Influx Ideas last week, I actually spoke at Nielsen Buzzmetrics' CGM Summit 2007. My panel was called "Are Brands Prepared for 2010?" and was moderated by none other than Max Kalehoff. Here's the description:
What are the leading brands doing to rewire their DNA for a world increasingly impacted by CGM? How are they changing the way their companies listen, the way they communicate, and the way they manage customer relationships? How have past CGM experiments and lessons informed marketing innovation and planning for the future? Where are we certain, where are our vulnerabilities?
Anyway, I had lots of thoughts about the future of CGM (consumer generated media), but didn't necessarily get them all out during the panel. So, I figured I would throw up some of my notes here:
In three years, CGM will be:
Also mentioned throughout my presentation: Brand as curator, big seed marketing and horizontal media. Although I didn't get to talk about it, I meant to mention the idea that I am ready to move past just looking at influencers and instead at the gauge of the community you want to influence. I haven't fully formed this idea, but after reading The Strength of Weak Ties (PDF via Bokardo), it's something you can expect to read about in the near future.
Sorry if the presentation isn't self explanatory, I am happy to add some voiceover if necessary. Just let me know. Okay, that's it for now. Sorry for the slow posting lately.