Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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LeBron excerpt: The $hoe deal

An excerpt from the upcoming book on basketball phenom Lebron James. A few of my favorite tidbits: “Reebok really grabbed the family’s attention when CEO Paul Fireman pulled out a $10 million cashier’s check made out to James. If he signed that night, he could take it with him. Reebok said it was a one-time offer, take it or leave it.” and “The company [Adidas] rented signs and plastered the sides of city buses with messages such as DO YOU WANT TO BE THE NEXT SUPERSTAR? specifically targeted to James. Yes, adidas was recruiting James on the streets of his home town by renting billboards to be seen by anyone driving around or taking a walk.”

November 27, 2007