You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2007

Online Ad Inventory Unexpectedly Opens

Never thought about the difference between ad inventory on TV and online before . . . "On TV, if a show attracts more viewers than promised, advertisers essentially get “free� exposure on top of what they paid for, as deals cover specific episode dates and times. But online, a network can cease running an ad once it has delivered the number of viewers the advertiser has previously requested. Broadband programs that satisfy viewership commitments more quickly provide networks with more leverage to force advertisers to negotiate another round of sales."

November 26, 2007
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.