Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

You can subscribe to this site via RSS (the humanity!) or .

Online Ad Inventory Unexpectedly Opens

Never thought about the difference between ad inventory on TV and online before . . . “On TV, if a show attracts more viewers than promised, advertisers essentially get “freeâ€? exposure on top of what they paid for, as deals cover specific episode dates and times. But online, a network can cease running an ad once it has delivered the number of viewers the advertiser has previously requested. Broadband programs that satisfy viewership commitments more quickly provide networks with more leverage to force advertisers to negotiate another round of sales.”

November 26, 2007