You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2007

Research Note: The New Economics of Marketing

Umair quoting ad:tech panel description: "...Brand nation is about marketers to get loyal customers to be citizens of their brand nation regardless of global boundaries." He goes on to explain, "From an economic point of view, it's exactly the opposite: connected consumers (sometimes, in those rare instances that firms actually do something cool and create value) want firms to be citizens of their microcultures." Nice and succinct . . .
November 25, 2007
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.