Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Research Note: The New Economics of Marketing

Umair quoting ad:tech panel description: “…Brand nation is about marketers to get loyal customers to be citizens of their brand nation regardless of global boundaries.” He goes on to explain, “From an economic point of view, it’s exactly the opposite: connected consumers (sometimes, in those rare instances that firms actually do something cool and create value) want firms to be citizens of their microcultures.” Nice and succinct . . .

November 25, 2007