Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Samsung’s Skin Flick

A few weeks ago I ran across a cute little stop-motion video all done by drawing on a guy’s body. Obviously I didn’t watch the whole thing the first time, because I just found out it was a viral done to support a new Samsung phone. What’s more surprising is that the video was done by an agency called The Viral Factory, who seem to have beat all odds and seen repeat viral success for clients (they’re responsible for Ford Sport Ka and Trojan Games amongst others).

My favorite bit of the interview with Viral Factory is their explanation for what people like on YouTube and therefore how they came up with the video: “They like cute little stories and something that shows a little homemade effort. They also like stickmen and stop motion. So we threw all that in a pot . . . “

December 12, 2007