A few weeks ago I ran across a cute little stop-motion video all done by drawing on a guy’s body. Obviously I didn’t watch the whole thing the first time, because I just found out it was a viral done to support a new Samsung phone. What’s more surprising is that the video was done by an agency called The Viral Factory, who seem to have beat all odds and seen repeat viral success for clients (they’re responsible for Ford Sport Ka and Trojan Games amongst others).
My favorite bit of the interview with Viral Factory is their explanation for what people like on YouTube and therefore how they came up with the video: “They like cute little stories and something that shows a little homemade effort. They also like stickmen and stop motion. So we threw all that in a pot . . . “