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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2008

Hoop Dreams

Great article on how the NBA grew to prominence from one of my new favorite magazines, The American. Beyond lots of info on the marketing decisions the NBA made and is making in it's global expansion, these two basketball facts stood out: "Even abroad, how­ever, American players typically attract the most fans. Yao’s teammate, Tracy McGrady, sells more jerseys in China than Yao or anyone else." & "When James Naismith invented the game—hanging a peach basket on a YMCA wall in 1891—basketball experienced its first great stroke of fortune. The Y’s missionaries spread the sport globally and nationally. They brought basketball to France, India, and China, and the game came to dominate the gyms in Brooklyn, Philadelphia, and other cities."
January 15, 2008
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.