Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Hoop Dreams

Great article on how the NBA grew to prominence from one of my new favorite magazines, The American. Beyond lots of info on the marketing decisions the NBA made and is making in it’s global expansion, these two basketball facts stood out:

“Even abroad, how­ever, American players typically attract the most fans. Yao’s teammate, Tracy McGrady, sells more jerseys in China than Yao or anyone else.”


“When James Naismith invented the game—hanging a peach basket on a YMCA wall in 1891—basketball experienced its first great stroke of fortune. The Y’s missionaries spread the sport globally and nationally. They brought basketball to France, India, and China, and the game came to dominate the gyms in Brooklyn, Philadelphia, and other cities.”

January 15, 2008