You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2008

Is the Tipping Point Toast?

Duncan Watts explains why he thinks Gladwell et. al are wrong about influencers. His thesis is that a trend can come from anyone and depends much more on the willingness of the masses to accept the trend than the "influence" of the individual. I think the core of the problem with influencer theory is that it's often confused with reach, in other words, those who are considered influential are actually the ones with the most reach within a given community. For those interested, here's the PDF of Watts' full paper: Influentials, Networks, and Public Opinion Formation (which I plan to read on my plane ride home).
January 25, 2008
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.