Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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On Logo Creep in Sports

Uni Watch, a blog devoted to sports uniforms, has an excellent (and very long) breakdown of logo creep in sports. It’s specifically addressing the the kind of branding that Reebok has on NFL jerseys (a logo on the upper chest) rather than the more ostentatious branding in something like Nascar. I’m not entirely sure where I fall on this debate, as I see the merit to both sides (teams/leagues have an opportunity to capitalize on their audience while fans pay quite a bit in money and attention to watch their favorite team.

I found this analogy especially troubling: “Let’s say American Express offered to give the state of Illinois a huge sum of money targeted for the state’s school system — but in return, the AmEx logo would have to be printed on the statehouse dome, AmEx ads would have to be posted throughout state facilities, and the state itself would have to be renamed “American Express Presents Illinois.â€? Would that be a good idea?”

To be honest, I’m not sure I’d be against any of it . . . At least I could easily argue both sides.

January 2, 2008