You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2008

3 reasons to ditch your microsites

I hate microsites. So does this guy: "Most microsites are usually advanced brochureware by clients trying to get around their internal process, and the hallmark of an agency that does not get it -- or worse -- a client that doesn't. The results are usually paltry, at best, in moving your brand, and the level of development time and money required for the payoff is almost never worth it."
March 7, 2008
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.