You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

3 reasons to ditch your microsites

I hate microsites. So does this guy: "Most microsites are usually advanced brochureware by clients trying to get around their internal process, and the hallmark of an agency that does not get it -- or worse -- a client that doesn't. The results are usually paltry, at best, in moving your brand, and the level of development time and money required for the payoff is almost never worth it."

March 7, 2008

Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.