Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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3 reasons to ditch your microsites

I hate microsites. So does this guy: “Most microsites are usually advanced brochureware by clients trying to get around their internal process, and the hallmark of an agency that does not get it — or worse — a client that doesn’t. The results are usually paltry, at best, in moving your brand, and the level of development time and money required for the payoff is almost never worth it.”

March 7, 2008