Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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3 reasons to ditch your microsites

I hate microsites. So does this guy: “Most microsites are usually advanced brochureware by clients trying to get around their internal process, and the hallmark of an agency that does not get it — or worse — a client that doesn’t. The results are usually paltry, at best, in moving your brand, and the level of development time and money required for the payoff is almost never worth it.”

March 7, 2008