Last night I was making a point about how I think marketing is about everything except marketing and how I think trade shows for industries you know nothing about are probably better than most marketing conferences. I used garbage bags as an example and decided to poke around to see if there really was a garbage bag expo or conference. Not surprisingly, SPI
(The Society of the Plastics Industry) puts on Film and Bag Federation conferences
and even have some of last years presentation up on the site in PDF form. Topics include: "What In The World? World Film and Bag Update" (overview of the industry), "In Defense of Plastic Shopping Bags" (the other side of a story that has been in the news quite a bit lately
) and "Are Biodegradable Bags the Answer?"