Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Film & Bag Federation

Last night I was making a point about how I think marketing is about everything except marketing and how I think trade shows for industries you know nothing about are probably better than most marketing conferences. I used garbage bags as an example and decided to poke around to see if there really was a garbage bag expo or conference. Not surprisingly, SPI (The Society of the Plastics Industry) puts on Film and Bag Federation conferences and even have some of last years presentation up on the site in PDF form. Topics include: “What In The World? World Film and Bag Update” (overview of the industry), “In Defense of Plastic Shopping Bags” (the other side of a story that has been in the news quite a bit lately) and “Are Biodegradable Bags the Answer?”

March 20, 2008