Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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Why the Obama “Brand” Is Working

Interesting interview with Michael Bieruit on Obama’s brand identity. Choice quote: “One of the things that came up in the conversation is, if you think about it, the challenge for someone named Barack Hussein Obama is that he’s such an unprecedented figure in American politics–so much so that everything he’s trying to do is, in a way, trying to make him look smoother and more normal … I think it’s much more incontrovertible that he’s actually using the seamlessness of this branding to convey a candidacy that’s not a dangerous, revolutionary, risk-everything proposition–but as something that is well-managed and has everything under control.”

March 3, 2008