Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Brand Tags

In lieu of actually writing something interesting (which I haven’t done in a while), I’ve decided to release a 70% done project. It’s called Brand Tags and the idea is simple: You tag brands with the first thing that comes to mind. The idea came to me as I was working on my Brand vs. Utility presentation a few months ago. The thinking went something like this: If brands exist as the sum of all thoughts in someone’s head, then if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents (see picture below).

wal mart brand tags

I’ve been testing it for a bit, so it’s pre-populated with about 30 logos and a bunch of tags. But go play and add more please. And if you have any logos in particular you’d like me to add, leave a comment or drop me an email.

Update (5/9/08): After a bit of success with this, I decided to start up Celeb Tags as well. Same idea. (And I need more celeb ideas if you’ve got any.)

May 9, 2008